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Corporate Identity / Brand Guide / Positioning – Travel Company

The client required a brand that personifies the zeal for adventure and discovery and conveyed the values of honesty, transparency and quality.
The identity booklet developed by ColourBrand Consulting included options that conveyed the power to help travelers unleash their zest for adventure.
A brand guide detailing the style, format and treatment across various identity elements was also formulated by ColourBrand Consulting to ensure coherent brand identity extension across all touch-points.

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